Pay-per-click advertising is an effective way to market any business or product.
Pay per click advertising is used to direct visitors to online web businesses.
Pay per click advertising is usually done with Google ads, but many social networks like Facebook and Twitter also have pay-per-click advertising models. Advertisers pay different amounts of money depending on the keywords, add quality, and display area. I found out the hard way that pay per click advertising isn’t the easiest way to reach customers. About 10 years ago, I opened a small online business to sell bracelets, necklaces, and other jewelry. I was advertising on a few free websites, but I wasn’t getting near enough visitors to make any money. I read some information about pay per click advertising and I thought it sounded like a great way to boost sales. I put $500 in my pay per click advertising account and I set up the advertisements. I went to bed on Tuesday night and I woke up Wednesday morning with zero sales and $0 in my pay per click advertising account. I had a ton of people click on the advertisement, but none of them purchased items from the website. I wasted a lot of money and I didn’t have any results. I never made another advertising mistake again, because I decided to hire a search engine optimization service. The search engine optimization service was a much better way to spend my money. They added keywords to the website to help drive customers to the page for free. After three weeks, my sales were increasing and I wasn’t spending a fortune on advertising. After three months, I was on the first page for seven different search terms related to my business.
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