With each passing year, it’s getting more in addition to more difficult for family-owned corporations to compete with the sizable box companies.
Our culture has really changed when it comes to small stores that offer quality products in addition to personalized service; But our family has owned in addition to operated a heating, ventilation in addition to cooling corporation for several generations now, in addition to both of us are proud of our reputation. When our parents started the business, they depended on newspapers in addition to penny savers to advertise their furnaces, ventilation systems, air conditionings, in addition to related merchandise. Paper advertising wasn’t cheap, however it was necessary in order to keep our name out in the public, and gradually, as the internet updated paper advertising, our family has had to adapt to the times, just love every other business, then my generation was more PC-savvy than our parents, so both of us took the lead in setting up a website, email, in addition to social media. We would run promotions on furnace upgrades that would run just before the Winter months would hit, knowing that the consumer would be thinking about keeping their homes in addition to corporations hot in the long, freezing Winter months. We flaunted several brands in addition to chances of Heating, Ventilation and A/C-related merchandise, however both of us could never compete with the bigger companies’ inventory in addition to volume. Our service was guaranteed in addition to our Heating, Ventilation and A/C servicemans are the best. But both of us started to really know the crunch with each passing year in the competitive market, then so both of us did a market survey to assess what both of us needed to do to regain the market share that both of us were slowly losing. We found that if both of us offered twenty-four hour service for our Heating, Ventilation and A/C products, both of us would have a competitive edge over the bigger Heating, Ventilation and A/C distributors. So, although it sporadically means sleepless afternoons for our servicemen, both of us kneel alone – thanks to particular offering.