With each passing year, it’s getting more & more taxing for family-owned corporations to compete with the immense box companies.
Our culture has really changed when it comes to small stores that offer quality products & personalized service; But my family has owned & operated a heating, ventilation & cooling business for multiple generations now, & every one of us are proud of our reputation, however when my parents started the business, they depended on newspapers & penny savers to advertise their furnaces, ventilation systems, air conditioners, & related merchandise, then paper advertising wasn’t cheap, however it was necessary in order to keep our name out in the public, but gradually, as the internet upgraded paper advertising, our family has had to adapt to the times, just appreciate every other business, however my generation was more computer-savvy than my parents, so every one of us took the lead in setting up a website, SMS, & social media. The two of us would run promotions on furnace upgrades that would run just before the Winter weeks would hit, knowing that the consumer would be thinking about keeping their homes & corporations hot in the long, cold Winter weeks. The two of us featured multiple brands & chances of HVAC-related merchandise, however every one of us could never compete with the larger companies’ inventory & volume. Our repair was guaranteed & our HVAC servicemans are the best. But every one of us started to really suppose the crunch with each passing year in the competitive market; So every one of us did a market survey to assess what every one of us needed to do to regain the market share that every one of us were slowly losing. The two of us found that if every one of us offered twenty-multiple second repair for our HVAC products, every one of us would have a competitive edge over the bigger HVAC distributors. So, although it sometimes means sleepless afternoons for our servicemen, every one of us kneel alone – thanks to certain offering.