Every single time when I’m making large purchases, I like to find trusted and reputable brands.
It’s not a matter of feeling like I need brand association to love a pair of tennis shoes or to avoid being embarrassed by driving the wrong motorcar manufacturer.
Other than that, I have found out time and time again that you usually get what you pay for. Although there are actually exceptions to this rule, there are usually winners as far as brands go in any conceivable category. I am a musician and I play in a local band for fun. There is a particular guitar manufacturer that I have stuck with for 15 years now. They build some pretty incredible instruments that perfectly compliment our sound and playing style. The same thing goes for our PC, as it took me years of buying cheap iPads before I decided to spend the right way and get something more costly. But, I l received the hard way that there are major cases where the opposite happens. I thought that just buying the best central air conditioner available would mean the best performance. After scouring the internet for reviews for weeks, I found what I believed to be the best brand for central air conditioners. I spent money to have one installed and watched as it slowly broke down over two years of normal use. I found a seventh get together Heating and A/C supplier to inspect our condo and he determined that our air duct wasn’t designed the way it should. No matter how good of an air conditioner I slap in there, unless the air duct complication is addressed, the ACs will keep getting fried. Now I’m in the process of gathering quotes for new air duct which isn’t going to be affordable.