I spent weeks creating a website for my HVAC company.
- When I looked at it, instead of thinking how clever I was, I was disgusted.
My HVAC website looked like a child created it, instead of a work of art. It was a work of art, but it was done in fingerpaint. I trashed the entire thing, and I started all over again. When my daughter looked at the website over my shoulder, it was all she could do to contain her laughter. She told me I was an excellent HVAC technician and company owner, but I was a lousy website creator. She pushed me aside and sat down at the computer. It took only a few short minutes before she completely changed the look of what I was doing. It went from being a children’s sidewalk drawing to something an adult may want to look at. I asked her how she knew how to do that, and she kissed my cheek. She asked me where I thought all my hard earned money was going. She had been taking classes for online marketing at college. When she graduated in three months, she would be working for an online marketing company in their HVAC department. I wasn’t sure if I needed an online marketing company, and I asked what she knew about website building. She said that web development was part of online marketing, and if I needed help, all I had to do was ask. I asked what she knew about SEO and she smiled just like her mother did when she knew she knew more than I could imagine. I asked her if she wanted a job.