When my website went online, the feedback from customers for my Heating, Ventilation, plus A/C dealer was amazing.
The website had so many hits that month that I had to double the amount of bandwidth I needed to maintain the website. I believed the success as a sign to spend more currency on advertising. That was among the top mistakes I made at that time. I paid money for a bunch of advertising materials, flyers, buttons, hats, t-shirts, dealer cards, and stickers. All of the promotional materials were misprinted and I used a cheap dealer on wine. I couldn’t recover the funds and I was low on savings. The next time I wanted to spend currency on advertising, I spoke with a website development business. They suggested using PPC advertising online. They strongly felt that PPC advertising would drive more useful customers to the website. These would particularly be customers looking for services that I provided such as commercial boiler repair services and heat pump upgrades. The pay per click advertising sounded like a good plan plus it was a lot more useful than the misprinted flyers plus t-shirts. The day I launched the advertising campaign, I was contacted by many clients including 2 commercial companies that are multimillion-dollar companies. When the Heating, Ventilation, and A/C dealer is slow in spring and fall seasons, I often use pay per click advertising online to drive modern customers to the website. It absolutely works, but it can be high-priced if you work with an inexperienced person..