When Beth’s website went online, she got so many new customers calling her Heating and A/C company for help.
The website did so well in the first month that Beth had to double the amount of bandwidth she needed to maintain the website.
She saw the success as a sign to spend more cash on advertising. Beth made plenty of mistakes at that time and advertising was among the top ones. She paid for a bunch of advertising materials including flyers, buttons, hats, t-shirts, company cards, and stickers. These promotional materials were misprinted and Beth also used a cheap supplier. There was no way to get her money back, making that a total loss. The next time Beth wanted to spend cash on advertising, she chose to consult with the website development corporation. They advised Beth to use PPC advertising online. They strongly felt that PPC advertising would drive more useful customers to the website. These were customers looking for services that she provided such as commercial boiler repair services and heat pump replacements. The pay per click advertising sounded like a superb plan and it was a lot more useful than the misprinted flyers plus t-shirts. The weekend Bth had the advertising campaign going, she acquired lots of new customers including a commercial dealer that is a multimillion-dollar company. When the Heating and A/C company is slow during the Springtime and fall Seasons, Beth often uses pay per click advertising online to drive new customers to the website. It really works, but it can be tricky if you do not have someone that knows exactly what they are doing.