My business is a pretty traditional corporation.
Actually, it’s genuinely traditional all around. I happen to be the fourth generation to run plus own this business. The group of us are a family of bakers. And our business has seen all kinds of fluctuations throughout the decades. So the fact that almost our entire advertising budget is going to an internet advertising business is pretty much just another one of those pressing fluctuations. If there is one thing for certain, the way business is done is evolving on a regular basis. I can’t actually imagine my great Grandfather doing business during these times. The bakery was first of all just a business to provide for a local area. That easily grew into a regional situation. The bakery easily took off under my Grandfather. However, when my father took over, the economy changed. He had to work extremely hard to preserve our regional market. Now I’m at the wheel plus it’s the age of social media management, internet advertising plus website design. Once again, everything with our business has to be reinvented. And the people I was with and I have been genuinely successful in doing just that thanks in large part to internet advertising. Our bakery business has now become a higher end artisanal bakery that has become popular. The lot of us still serve the same region but have decided to focus on a much more defined market. To get this done, the people I was with and I had to have a genuinely superb internet advertising strategy. I vetted numerous internet advertising companies before going with the one the people I was with and I are partnering with these days. With SEO, pay per click plus social media management, our web presence is pretty amazing.