My supplier is a truly traditional supplier. Actually, it’s totally traditional. I happen to be the fifth generation to operate and own this business. The people I was with and I are a family of bakers basically. And our supplier has seen its legitimate share of serious changes throughout all these decades. So the fact that a good portion of our advertising budget is going to an internet advertising supplier is another one of those wild changes. If there is a single thing in particular, the way business is done always is changing. I honestly can’t even imagine my great Grandpa trying to do business in this era. The bakery was initially merely a supplier to supply for a local area. That grew into a regional operation. The bakery completely took off under my Grandpa. However, when my father took the reins, the economy changed tremendously. He had to truly scramble to preserve our regional market. Now I’m at the helm and it’s basically the age of social media management, internet advertising and website design. Once again, we are having to reinvent everything. And all of us have been pretty successful in doing just that because of internet advertising. Our bakery supplier has now become an improved artisanal bakery. The people I was with and I still serve the same region however have put our focus on a defined market. To do this, we have a fantastic internet advertising strategy. I vetted several internet advertising companies before going with the one all of us are partnering with. With SEO, pay per click and social media management, our web presence is outstanding.