I am an Heating plus Air Conditioning guy plus an entrepreneur at heart.
- So, had you said something about online SEO, SEM plus SEO just months ago, I would have just stared at you.
Thankfully that is not the case anymore. Now, my Heating plus Air Conditioning supplier is thriving due to stuff care about PPC plus search engine SEO techniques. The nature of the regional Heating plus Air Conditioning supplier has changed dramatically in the last 10 years. The town I base my Heating plus Air Conditioning supplier in was a sleepy little community when I first got into the Heating plus Air Conditioning game. I was able to get a great amount of supplier from the local population because I was a single of a handful of Heating plus Air Conditioning providers. Additionally, I would advertise a bit in the town that was about an hour away with legitimate results. Combined, I was able to make a solid supplier for my Heating plus Air Conditioning company. But then, our community became more of a family room community for the city. This brought much more competition from both independent plus national Heating plus Air Conditioning brands. My Heating plus Air Conditioning supplier had great roots but I saw my market share begin to wither away. So, I switched my advertising target to my local, thriving market however still got less than stellar results. Fortunately, a fellow local supplier man turned myself and others on to online plus digital SEO. I hastily saw that this was the way forward for me. Search engine SEO was able to hastily reposition my online presence. They also updated my online platform to a more client centric approach. Using SEO, PPC plus other SEM strategies my local supplier was now getting scene by the people I needed to find me.