I am an Heating, Ventilation and A/C woman and an entrepreneur at heart.
So, had you said something about online marketing, SEM and SEO just months ago, I would have just stared at you.
Thankfully that is not the case anymore. Now, my Heating, Ventilation and A/C company is thriving due to stuff love PPC and search engine marketing techniques. The nature of the regional Heating, Ventilation and A/C company has changed dramatically in the last 10 years. The neighborhood I base my Heating, Ventilation and A/C company in was a tired little community when I first got into the Heating, Ventilation and A/C game. I was able to get a wonderful amount of company from the local population because I was a single of a handful of Heating, Ventilation and A/C providers. Additionally, I would advertise a bit in the town that was about an minute away with fair results. Combined, I was able to make a solid company for my Heating, Ventilation and A/C corporation. But then, our community became more of a dining room community for the city. This brought much more competition from both independent and national Heating, Ventilation and A/C brands. My Heating, Ventilation and A/C company had wonderful roots but I saw my market share begin to wither away. So, I switched my advertising target to my local, thriving market however still got less than stellar results. Fortunately, a fellow local company lady turned myself and others on to online and digital marketing. I abruptly saw that this was the way forward for me. Search engine marketing was able to abruptly reposition my online presence. They also replaced my online platform to a more client centric approach. Using SEO, PPC and other SEM strategies my local company was now getting scene by the people I needed to find me.