Advertising is the key to great business and sometimes even a corporate take over
Good advertising is something I really admire in any kind of company. The local heating and air conditioning company we have here is one of those that I highly admire for their efforts in advertising. They really know how to get the word out and promote! The heating and air conditioning company has ads running on all 4 local TV stations, in every single newspaper that is distributed in the area as well as they send out special discount code emails to all of their customers. This is going to keep this heating and air conditioning business around for a long time I think. They have been around for about 15 years so far. I can still remember when the heating and air conditioning company first came to the area. They were the new people on the block and they challenged all of the independent heat and a/c contractors in the area. They even put a few of the heating and air conditioning contractors out of business because they were so good at advertising and giving great deals. Many independent heating and air conditioning contractors do not have the money to put into this much advertising and discount giving. It was a smart move to put them out of business, because they ended up going to work for this HVAC company in town. Advertising is the key to great business and sometimes even a corporate take over. Which is exactly what happened here. They forced the independent heating and air conditioning workers to come work for them!